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Trader Joe’s

After realizing Trader Joe’s a specialty grocery and their suppliers did not provide expiration dates on any of their natural and organic food products which do not use preservatives, I made repeated requests to Trader Joe’s corporate headquarters to please require and apply expiration dates to all of their natural and organic products. This way the consumer would know when the shelf life expectancy expires.

Concept / Product requests that were put into production

2006 | Trader Joe’s – Expiration Dates (Concept for Trader Joe’s to require and apply expiration dates to all of their grocery products)

Projects