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Harley-Davidison

I’ve made repeated requests and suggestions over the years to Harley-Davidson Motor Company for a modern motorcycle with a retro look, feel and vibe similar to something our grandfathers generation would have ridden, not something the baby-boomers with their love of flashy cold chrome ride today. Basically I was looking for the direct opposite, the ‘Anti-Bling’ as I like to call it, and more Like the old-school black frames, painted handlebars and forks of years past, like a throwback to the history and origins of Harley-Davidson, with it’s grays, blacks and ‘less is more’ approach to ascetics. A true factory custom, classic yet modern – the best of both worlds!

My repeated requests did not go unheard and Harley Davidson’s Dark-Custom line of motorcycles was introduced in 2008 as the company’s attempt to gain the attention of a younger, hipper customer base. The bikes are trendy with their pitch black paint and traditional designs. There are seven different bikes to choose from in this Dark Custom line.

Concept / Product requests that were put into production

2003 | 2008 Harley-Davidson Dark-Custom™ Motorcycles Line (Concept for a Dark and Black Retro/Modern paint color scheme, finishes and vibe.)

Harley-Davidson Dark-Custom™ Motorcycles Line Logo

Harley-Davidson Dark-Custom™ Motorcycles Line Logo (Concept for the Dark-Custom Motorcycles Line – colors, finishes & vibe)

2009 Harley Davidson Dark-Custom™ Street Bob® Gas Tank

2009 Harley-Davidson Dark-Custom™ Street Bob® Gas Tank in Black Denim Paint w/Distressed Metal H-D Logo (Concept for Satin Black color finish)

2009 Harley-Davidson Dark-Custom™ Street Bob®

2009 Harley-Davidson Dark-Custom™ Street Bob® (Concept for Satin Black color finish & vibe)

2009 Harley-Davidson Dark-Custom™ Cross Bones™

2009 Harley-Davidson Dark-Custom™ Cross Bones™ (Concept for Satin Black color finish & vibe)

2011 Harley-Davidson FXSDark-Custom™ Blackline®

2011 Harley-Davidson FXS Dark-Custom™ Blackline® with your woman (Concept for old-school meets new-school)

2011 Harley-Davidson FXS Dark-Custom™ Blackline®

2011 Harley-Davidson FXS Dark-Custom™ Blackline® Riding Free (Concept for old-school meets new-school)

Projects