BMW Riders Association
The BMW Riders Association (RA) is one of two organizations that grew out of one national BMW motorcycle club formed over 30 years ago. BMW Riders Association, has become the club for those interested in the whys and wherefores of the company itself, motorcycle riding, and a more intimate and friendly atmosphere at their annual events. The RA’s BMW magazine, On The Level (OTL) is highly opinionated, and oft-quoted, even in the commercial press. OTL also pays close attention to the European bike press and intrigue within BMW AG around the world. Close attention is paid to new model R&D, as well as to nuggets of past model history. RA also enjoys very close ties to the Vintage BMW Owner Ltd. club.
If you’re serious about your riding, you’re in the right place. The BMW Riders Association is an international community of BMW riders focused on the machine, the marque and the company that makes it all work. It is their mission to enhance the BMW motorcycling experience for their members and provide a forum on the history, current offerings and the future of the marque.
Projects
2011 | BMW Riders Association, On The Level Magazine: April 2011 | Editorial Article (Back In Black! . 2011 BMW R1200 GS Triple Black Special Edition) – Copywriting | Creative Consulting / Style / Design / Motorcycle Concepts [unpublished]
April 2011 | On The Level Magazine: Editorial Article (Back In Black! by Casey Gobbi)