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Adidas . America | Studio International . New York, NY

Adidas has a clear mission – “to be the leading sports brand in the world.” To accomplish this mission, the organization at Adidas is segmented to meet the needs of distinct groups of sport-oriented consumers. Adidas puts innovation at the forefront, and has made a creative company priority. It has famously done so from its beginning in 1949. Today, Adidas is an iconic global sports brand. Since its strategic partnership with Coty in 1985, Adidas has become a leader in the male fragrance market, and a key player in the male personal care arena.

Distributed in 82 countries, Adidas develops its range of personal care products with top athletes. And in the spirit of its sports heritage, these products deliver performance excellence for the most active and demanding lifestyles. Notable products include Adidas Action 3 Deodorant, Adidas Hair & Body Shower Gel, and Adidas Sport Sensations.

Projects

1996 | Adidas: Bath & Body Line/Personal Care Collection – Fragrance / Eau de Toilette-Cologne, Eau de Perfume-Perfume, Deodorant, Shower Gels – Product Concept / Design / Logo Design / Packaging Design / Re-Branding / Marketing / Creative Consulting

1996 | Adidas: Sport Performance | Adidas X GOBBI, Adidas: Sport Heritage, the precursor to adidas® Originals‎ Concept | Adidas: Sport Style – Apparel Concepts / Footwear Concepts / Design / Apparel Design / Creative Consulting / Re-Branding / Marketing / Trend Forecasting / Color Forecasting / Corporate Presentation Boards / Logo Design / Packaging Design / Print Design / Archiving / Optimization

Adidas: Logo Design Concept

Adidas: Bath & Body Line – Fragrance / Cologne, Perfume, Deodorant, Shower Gels – Logo Design Concept, 1998

Adidas: Logo Design Concept

Adidas: Bath & Body Line – Fragrance / Cologne, Perfume, Deodorant, Shower Gels – Logo Design Concept, 1998

Adidas: Bath & Body Line Packaging Design Concept

Adidas: Bath & Body Line – Fragrance / Eau de Toilette-Cologne – Packaging Design Concept, 1996

Adidas: Bath & Body Line Fragrance Package Design Concept

Adidas: Bath & Body Line – Fragrance / Eau de Perfume-Perfume – Packaging Design Concept, 1996

Adidas: Bath & Body Line Fragrances Package Design Concept

Adidas: Fragrances – Eau de Perfume-Perfume / Eau de Toilette-Cologne – Packaging Design Concept, 1996

Adidas: Bath & Body Line Fragrances Package Design Concept

Adidas: Fragrances – Eau de Perfume-Perfume / Eau de Toilette-Cologne – Packaging Design Concept, 1996

Adidas: Adrenaline Men's Eau de Toilette-Cologne

Adidas: Adrenaline Men’s Fragrance, Eau de Toilette-Cologne – Concept

1996 | Adidas: Bath & Body Line – Fragrance / Eau de Toilette-Cologne, Eau de Perfume-Perfume, Deodorant, Shower Gels – Original Product Concept and Packaging Design. Adidas in conjunction with Coty in 2004 launched their Adidas Fragrances for Him and Her: Adrenaline, Moves.

Adidas: Adrenaline Men's Eau de Toilette-Cologne

Adidas: Adrenaline Men’s Fragrance, Eau de Toilette-Cologne – Concept

Adidas: Adrenaline Women's Eau de Toilette-Perfume

Adidas: Adrenaline Women’s Fragrance, Eau de Toilette-Perfume – Concept

Adidas: Adrenaline Women's Eau de Toilette-Perfume

Adidas: Adrenaline Women’s Fragrance, Eau de Toilette-Perfume – Concept

Adidas: Moves Fragrances

Adidas: Moves Men’s and Women’s Fragrances, Eau de Toilette-Cologne and Perfume – Concept

Adidas: Bath & Body Line Product Concept

1996 | Adidas: Bath & Body Line – Fragrance / Eau de Toilette-Cologne, Eau de Perfume-Perfume, Deodorant, Shower Gels – Original Product Concept and Packaging Design. Adidas in conjunction with Coty in 2004 launched their Adidas Fragrances for Him and Her: Adrenaline, Moves. 16-years later in 2012, Adidas: Performance Body Care Men’s Collection – ICE Dive personal care products pictured above.

Adidas X GOBBI

Adidas X GOBBI, 1996

Adidas: adidas® Originals Concept

Adidas: Sport Heritage, adidas® Originals Concept, 1996

Projects