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Adidas America | SoHo, Manhattan . Creative Design Studio

Adidas has a clear mission – “to be the leading sports brand in the world.” To accomplish this mission, the organization at Adidas is segmented to meet the needs of distinct groups of sport-oriented consumers. Adidas puts innovation at the forefront, and has made a creative company priority. It has famously done so from its beginning in 1949. Today, Adidas is an iconic global sports brand. Since its strategic partnership with Coty in 1985, Adidas has become a leader in the male fragrance market, and a key player in the male personal care arena.

Distributed in 82 countries, Adidas develops its range of personal care products with top athletes. And in the spirit of its sports heritage, these products deliver performance excellence for the most active and demanding lifestyles. Notable products include Adidas Action 3 Deodorant, Adidas Hair & Body Shower Gel, and Adidas Sport Sensations.

Projects

1998 | Adidas Bath & Body Line: Cologne, Deodorant, Shower Gels – Concept / Design / Logo / Packaging Design / Re-Branding / Marketing / Creative Consulting
1998 | Adidas Sport Performance • Adidas Sport Heritage the precursor to adidas® Originals‎ • Adidas Sport Style: Concepts / Design / Apparel Design / Creative Consulting / Re-Branding / Marketing / Trend Forecasting / Color Forecasting / Corporate Presentation Boards / Logos / Packaging / Print Design / Archiving / Optimization

Adidas: Bath & Body Line Logo Concept

Adidas Bath & Body Line: Cologne, Deodorant, Shower Gels – Logo Concept

Adidas: Bath & Body Line Logo Concept

Adidas Bath & Body Line: Cologne, Deodorant, Shower Gels – Logo Concept

Adidas: Bath & Body Line Logo Concept

1998, Adidas Bath & Body Line: Cologne, Deodorant, Shower Gels – Original Concept and Package Design

[Pictured above is not my 1998 Original Concept and Package Design because I do not have it anymore to show.]

Projects