Adidas has a clear mission – “to be the leading sports brand in the world.” To accomplish this mission, the organization at Adidas is segmented to meet the needs of distinct groups of sport-oriented consumers. Adidas puts innovation at the forefront, and has made a creative company priority. It has famously done so from its beginning in 1949. Today, Adidas is an iconic global sports brand. Since its strategic partnership with Coty in 1985, Adidas has become a leader in the male fragrance market, and a key player in the male personal care arena.
Distributed in 82 countries, Adidas develops its range of personal care products with top athletes. And in the spirit of its sports heritage, these products deliver performance excellence for the most active and demanding lifestyles. Notable products include Adidas Action 3 Deodorant, Adidas Hair & Body Shower Gel, and Adidas Sport Sensations.
1996 | Adidas: Bath & Body Line/Personal Care Collection – Fragrance / Eau de Toilette-Cologne, Eau de Perfume-Perfume, Deodorant, Shower Gels – Product Concept / Design / Logo Design / Packaging Design / Re-Branding / Marketing / Creative Consulting
1996 | Adidas: Sport Performance | Adidas X GOBBI, Adidas: Sport Heritage, the precursor to adidas® Originals Concept | Adidas: Sport Style – Apparel Concepts / Footwear Concepts / Design / Apparel Design / Creative Consulting / Re-Branding / Marketing / Trend Forecasting / Color Forecasting / Corporate Presentation Boards / Logo Design / Packaging Design / Print Design / Archiving / Optimization
Adidas: Bath & Body Line – Fragrance / Cologne, Perfume, Deodorant, Shower Gels – Logo Design Concept, 1998
Adidas: Bath & Body Line – Fragrance / Cologne, Perfume, Deodorant, Shower Gels – Logo Design Concept, 1998
Adidas: Bath & Body Line – Fragrance / Eau de Toilette-Cologne – Packaging Design Concept, 1996
Adidas: Bath & Body Line – Fragrance / Eau de Perfume-Perfume – Packaging Design Concept, 1996
Adidas: Fragrances – Eau de Perfume-Perfume / Eau de Toilette-Cologne – Packaging Design Concept, 1996
Adidas: Fragrances – Eau de Perfume-Perfume / Eau de Toilette-Cologne – Packaging Design Concept, 1996
Adidas: Adrenaline Men’s Fragrance, Eau de Toilette-Cologne – Concept
1996 | Adidas: Bath & Body Line – Fragrance / Eau de Toilette-Cologne, Eau de Perfume-Perfume, Deodorant, Shower Gels – Original Product Concept and Packaging Design. Adidas in conjunction with Coty in 2004 launched their Adidas Fragrances for Him and Her: Adrenaline, Moves.
Adidas: Adrenaline Men’s Fragrance, Eau de Toilette-Cologne – Concept
Adidas: Adrenaline Women’s Fragrance, Eau de Toilette-Perfume – Concept
Adidas: Adrenaline Women’s Fragrance, Eau de Toilette-Perfume – Concept
Adidas: Moves Men’s and Women’s Fragrances, Eau de Toilette-Cologne and Perfume – Concept
1996 | Adidas: Bath & Body Line – Fragrance / Eau de Toilette-Cologne, Eau de Perfume-Perfume, Deodorant, Shower Gels – Original Product Concept and Packaging Design. Adidas in conjunction with Coty in 2004 launched their Adidas Fragrances for Him and Her: Adrenaline, Moves. 16-years later in 2012, Adidas: Performance Body Care Men’s Collection – ICE Dive personal care products pictured above.
Adidas X GOBBI, 1996
Adidas: Sport Heritage, adidas® Originals Concept, 1996