GOBBI

Well, the 2010 Vancouver Winter Olympics is turning out to be an exciting memorable event. So cool to finally see the Olympic debut of Skier-Cross – let ‘er rip boys! My hats off to NBC and crew for the excellent coverage and camera work. My only complaint is that they are not showing all events live, and then again pre-taped for prime time as well.

The one thing that struck me was that I could not always tell which athletes were on Team U.S.A. due to the lack of continuity in the U.S. team uniforms from sport to sport. The one uniform that struck me as being creative and inventive was Vermont’s own Burton’s Olympic U.S. Snowboarding Team Uniform. The bold red-white and blue plaid Gore-Tex jacket was reminiscent of a flannel shirt, and the addition of a vintage looking Team U.S.A. shield and eagle crest added a cool retro touch.

But the star of the snowboarding outfit was the vintage looking denim Olympic snowboarding pants. When I first saw them, I was like “are those boot-cut jeans?” Eventually, the sportscaster mentioned that they were faux-distressed Gore-Tex pants designed to look like worn jeans. What a genius concept! How cool and how American! Well executed by Gore-Tex and Burton designers!

Another successfully designed U.S. uniform was Nike’s Swift speed skating and short-track skin suit, classically sleek and very recognizable as a Team U.S.A. I can’t say that for the U.S. Ski Team’s uniforms, which looked like pajamas that grandma would give you as a gift. They could have done better!

The PUMA Motorcycle CAD rendering was developed by Karl Sanders during his final year at Coventry University studying Transport and Product Design, something I should studied… But they never build these crazy cool concepts anyway.

This was a great interpretation of the modern direction PUMA has gone in the past years, with venturing into motorcycle safety equipment like boots, gloves and racing leathers. The PUMA Motorcycle concept uses a number of styling elements borrowed from the world of PUMA’s clothing products, and Karl’s done a great job at fusing together the two very different worlds of athletic clothing and motorcycles. The frame of the concept follows the form of the trade mark PUMA logo, and the unique tire treads are inspired by a sole pattern found in PUMA’s current footwear range. A genius concept and branding straightly, PUMA should commission a joint project with a motorcycle manufacture or custom builder, that’s my two sense.

2006 • PUMA • ITALIA Home Authentic Shirt “Special Edition” • Long-Sleeve • Team Power Blue-Team ITALY Navy • Italian National Football Team Jersey • Designed by, PUMA In collaboration with NEIL BARRETT. Barrett was named Creative Director of Official Playing Kit and Designs. For five years he was menswear director of Gucci, before launching Prada menswear in 1995. Barrett has had his own label since 1999, and a high-profile collaboration with Puma that has pushed fashion’s fusion with sportswear to new extremes.

High fashion meets athletics, something we tried to do back-in-the-day with Adidas Equipment at Adidas Studio International in SoHo, New York in the late 90’s. Eventually most of the fashion/apparel and footwear designers went over to PUMA, as Adidas Studio International – New York closed its small studio doors do to creative direction and budget constraints, a severally misted opportunity by Adidas you might say…

Made of durable 100% Polyester, 100% Polyester Rip-Stop, which has moisture wicking properties to keep help you stay cool and dry on the field. The jersey also features Puma’s seamless thermal bonded (Kold Fusion) smooth stitch-free-seams technology, which makes this jersey the first on the market with absolutely no stitching. The officially licensed jersey is decorated in the Italian National Team colors and designed with Puma logos, team crest, PUMA Authentic Nameblock (CANNAVARO) & team number (5) by Chris Kay UK Ltd. (Official supplier to the Italian Football Association)
and tournament badge (2006 FIFA World Cup GERMANY Arm Badge) thermally bonded to the jersey.